Creating a detailed buyer persona is an essential step for any business that wants to succeed in today’s competitive market. Understanding who your target customers
When it comes to running a business, having a unique selling point is crucial to stand out from competitors, attract customers and reinforce your brand positioning.
One of the most ever intriguing questions of any generation is “would you rather be a generalist or a specialist?” While a generalist can do
Customer loyalty is the measure of how much trust and affinity customers have for your brand. It’s a key factor in determining the success of
Consumer’s perception can make or break your business. The importance of the customer experience cannot be understated as it is the heart of every successful
What is brand positioning? What is brand positioning? Brand positioning can be defined as the process of getting your brand in the minds of your
Marketers and companies that develop the most effective brand philosophy are often seen as magicians. When defined and applied correctly, brand philosophy can prove to
Brand advocacy is a term used to describe actions taken by people who love your brand and continuously support your organization by promoting products and
