BrandingMarketing
Customer Loyalty: Definition and Strategies
Customer loyalty is the measure of how much trust and affinity customers have for your brand. It’s a key factor in determining the success of
Branding
Branding
BrandingDigital Transformation
What is Customer Experience? Why It is the Ultimate Marketing Tool
Consumer’s perception can make or break your business. The importance of the customer experience cannot be understated as it is the heart of every successful
BrandingMarketing
What is Brand Positioning? How to Position Your Brand for Success
What is brand positioning? What is brand positioning? Brand positioning can be defined as the process of getting your brand in the minds of your
BrandingFeatured articles
What is Brand Philosophy and How to Develop One?
Marketers and companies that develop the most effective brand philosophy are often seen as magicians. When defined and applied correctly, brand philosophy can prove to
BrandingFeatured articlesMarketing
What Is Brand Advocacy? How To Use It To Grow Your Business
Brand advocacy is a term used to describe actions taken by people who love your brand and continuously support your organization by promoting products and
BrandingFeatured articlesMarketing
Customer Value: What it is and How Your Business Can Build it
We all know that a successful brand is one that delivers value to its users. The higher your value proposition, the greater the level of customer
BrandingCRM
Shopping Cart Abandonment Causes Billions in Lost Sales – Here’s Why
Whether you own an eCommerce store or shop at one yourself, chances are you’ve come face to face with shopping cart abandonment once or twice