Marketing
What is Email Marketing? Definition and Strategies
Email is considered one of the oldest forms of digital communication. This marketing method also has one of the highest ROIs, with a return on
Insights
Marketing
Digital TransformationFeatured articlesMarketing
Inside the Trends in Personalized Marketing
In the last decade alone, the way we use products and services, the devices that we use, and even our preferences have changed exponentially. The
BrandingMarketing
What is Brand Positioning? How to Position Your Brand for Success
What is brand positioning? What is brand positioning? Brand positioning can be defined as the process of getting your brand in the minds of your
Marketing
What is Contest Marketing and How Can It Work For Your Brand?
https://www.youtube.com/watch?v=uZNyg9ma8PI Contest marketing – one of the best ways to “win” over new users and brand advocates. In the rise of social media, the use
Digital TransformationMarketing
10 Types of Digital Marketing to Boost Your Business
No matter the size of your business, digital marketing has become inevitable when it comes to thriving in the internet era. While some companies rely
Digital TransformationMarketing
Inbound marketing: Definition and Strategy
In this article, you will learn everything you need to know on how to create a successful inbound marketing strategy. This includes the exact definition,
BrandingFeatured articlesMarketing
What Is Brand Advocacy? How To Use It To Grow Your Business
Brand advocacy is a term used to describe actions taken by people who love your brand and continuously support your organization by promoting products and
IndustriesMarketing
Media, Electronic, Education, and Travel Advertising Spend Each Saw a Boost, amid Inflation
Although some industries that thrived during the pandemic now find themselves scaling back on advertising as a response to the soaring inflation, certain industries see
Marketing
B2B vs B2C Marketing: 5 Fundamental Differences You Should Know
Since every business is either selling to other businesses or individuals they can be classified as either B2B or B2C. The fundamental difference is that