Digital Marketing is the process of visual communication and problem-solving using words, photography, and illustrations to engage with your audience. The field is considered a subset of visual communication and communication design, but sometimes the term “graphic design” is used synonymously.
Adapt a powerful social media strategy that is tailored to your business. Designing, distributing and monitoring social media content will create growth within your audience.
Your visual and verbal identity is the foundation upon which we craft your unique narrative. From style guides to interaction design, content, copy, and logo design, these become the building blocks of your digital experience.
Get seen online and attract the right audience. The digital world is filled with millions of content. Cut through the noise and have a digital marketing strategy that works with you. Let us use our proven methods to build your online presence and to enable you to scale your business, avoiding unnecessary time and money.
Get creative with digital marketing and be in the loop for the latest digital marketing tips.
Artificial intelligence (AI) can be said to be one of the biggest waves in the world of business and technology, partly thanks to the advancement of technological factors referred to...
Artificial intelligence (AI) can be said to be one of the biggest waves in the world of business and technology, partly thanks to the advancement of technological factors referred to...
What is Mobile Marketing? Mobile marketing refers to the use of mobile devices such as smartphones, tablets, and smartwatches to promote products or services. Mobile marketing encompasses a wide range...
As of 2022, there are approximately 4.59B social media users around the world. That’s more than half of the world population! In the upcoming years, this number is projected to...
TikTok has recently launched a new keyword research and analysis tool called TikTok Keyword Insights as part of their creative toolset, the TikTok Creative Center. This tool is aimed at...
If you own a website, it’s crucial to understand how it’s performing and how your visitors are interacting with it. This is where Google Analytics comes in handy. It is...
Creating a detailed buyer persona is an essential step for any business that wants to succeed in today’s competitive market. Understanding who your target customers are and what makes them...
Abdul Mannan recalls the time when business was booming and the Lakeforest mall in Gaithersburg (Maryland, USA) was packed with shoppers. But that was before the JC Penney store closed...
Instagram has become one of the most popular social media platforms in the world. With over one billion active users, it’s no surprise that businesses are looking to grow their...
Instagram has become a popular platform for businesses and individuals alike to showcase their products, services, and content. However, with the ever-increasing competition on the platform, it has become challenging...
Influencer marketing remains a powerful tool for driving interest and engagement, as evidenced by a recent report from Matter Communications. The report found that 81% of consumers reported that social media...
Marketing is an essential aspect of any business, whether it’s a startup or an established one. It’s the way businesses communicate with their target audience, build their brand, and attract...
In today’s highly competitive business landscape, effective product marketing is essential for businesses looking to succeed. A well-executed product marketing strategy can help businesses build brand awareness, generate leads, and...
When it comes to running a business, having a unique selling point is crucial to stand out from competitors, attract customers and reinforce your brand positioning. A unique selling point (USP)...
Lead Generation is the key to developing relationships with users and helping businesses grow by means of influencing their buying decisions. Though this is not an easy job, the impact...
Mark Zuckerberg’s Meta may also face off against TikTok’s parent company in the field of virtual reality (VR) and Metaverse, in addition to social networks. TikTok’s parent company, ByteDance, and...
Did you know it costs five times more to attract a new customer than to retain an existing one? Focusing on customer retention is a valuable long-term solution to increasing...
Did you know that the shelf life of a Facebook post is only 5 hours and a Twitter post is even shorter, ranging from 15 to 20 minutes? After that...
One of the most ever intriguing questions of any generation is “would you rather be a generalist or a specialist?” While a generalist can do everything decently, a specialist does...
In today’s world, having a website is one of the most important steps toward small businesses’ success. It is the foundation that allows you to build your online presence and grow...
The Canadian Digital Adoption Program (CDAP) is a government-led initiative aimed at increasing the digital literacy and competitiveness of small and medium-sized enterprises (SMEs) in Canada. Launched in 2020, the...
The AI Specialist, Yan LeCun, at Meta stated that ChatGPT is overrated, and they don’t release such similar AI-driven tools because there might be more losses than gains. It’s not...
Are you struggling to get people to download your email opt-in or lead magnet? Getting your lead magnet to work well is quite a common barrier for new small business...
Experts predict that Web3 will be a factor to help develop blockchain games, NFTs, DAOs, and even help end the crypto winter. 2022 is considered a challenging year in the...
In today’s constantly changing world, businesses must always find ways to adapt to innovations and take advantage of opportunities to reach customers quickly and efficiently. That means it’s more important...
Whether it’s an email, an ad, or a blog post, your headline copy must be creative, catchy, and converting. After all, the heading to your text holds a lot of...
The company DoNotPay announced it will pay one million dollars to anyone who repeats the AI’s arguments in court. In recent years, AI has been used to write dissertations, programs,...
Marketing is crucial to the success of a business and its ability to survive a downturn. Brands that come out of recession aren’t cutting their marketing consulting budgets. With the...
More than half of the nation’s total population is now made up of millennials and Generation Z. When combined, these two generations number 166 million as of July 2019, or...
ChatGPT is the keyword that brings OpenAI back to the heart of discussions about Artificial Intelligence. But what is ChatGPT and how does it work? Let’s find out in this...
Local Search Engine Optimization (SEO) is a crucial aspect of digital marketing for small businesses. With the rise of smartphones and voice search, it is more important than ever for...
Through the Canadian Digital Adoption Program (CDAP), your small to midsize businesses can get access to up to $15,000 in digital grant to work with a digital advisor like Advesa...
The e-commerce market is still on a strong development momentum and innovating. The future is inherently difficult to predict, but thanks to a number of signs, people can somewhat get...
Small business grant programs can make a world of difference for a new small business owner. Not only do they provide a vital injection of funds, but they can also...
Amazon announced on September 8 that it is rolling out a new in-app feature called Inspire, a content hub in a scrolling format that can be engaged with through likes...
In today’s age, customers, leads, and audience members expect high-quality content from their favorite brands. Unlike traditional advertising methods that bombard customers with information to get their attention, content marketing...
With over 4 billion email users worldwide, having an optimized email marketing strategy is considered one of the most effective ways to reach and connect with your target and existing...
Social media now becomes the standard for a business’s digital presence. People tend to engage with and buy from brands with credible and consistent social content. For this reason, social...
Small business marketing involves getting your products and services in front of potential customers. Despite the fact that two out of three customers expect companies to understand their unique needs...
Customer loyalty is the measure of how much trust and affinity customers have for your brand. It’s a key factor in determining the success of a company, as it indicates...
Consumer’s perception can make or break your business. The importance of the customer experience cannot be understated as it is the heart of every successful business. A happy and satisfied...
Email is considered one of the oldest forms of digital communication. This marketing method also has one of the highest ROIs, with a return on investment of $36 for every...
In the last decade alone, the way we use products and services, the devices that we use, and even our preferences have changed exponentially. The practice of using analytics and...
What is brand positioning? What is brand positioning? Brand positioning can be defined as the process of getting your brand in the minds of your customers and differentiating your brand...
https://www.youtube.com/watch?v=uZNyg9ma8PI Contest marketing – one of the best ways to “win” over new users and brand advocates. In the rise of social media, the use of contests, sweepstakes and giveaways...
No matter the size of your business, digital marketing has become inevitable when it comes to thriving in the internet era. While some companies rely on traditional forms of advertising,...
In this article, you will learn everything you need to know on how to create a successful inbound marketing strategy. This includes the exact definition, the difference between inbound and...
Marketers and companies that develop the most effective brand philosophy are often seen as magicians. When defined and applied correctly, brand philosophy can prove to be extremely beneficial for your...
Propelled by the global pandemic, technologies have become mainstream for businesses and customers. In order to adapt and stay relevant in this digital era, several companies are undergoing digital transformations....
Brand advocacy is a term used to describe actions taken by people who love your brand and continuously support your organization by promoting products and services to new customers and...
Although some industries that thrived during the pandemic now find themselves scaling back on advertising as a response to the soaring inflation, certain industries see significant benefits in increased ad...
Since every business is either selling to other businesses or individuals they can be classified as either B2B or B2C. The fundamental difference is that the target audience will make...
Did you know that in order to build a website that ranks high in Google, you must always consider two major aspects–SEO and Web Design? On one side of the...
While social media has evolved into communicative and content-sharing platforms and tools that allow users all over the world to connect, it also provides immense potential for businesses to engage...
Did you know that 85% of consumers use the internet to search for local businesses? That’s one of the main reasons why businesses that use pay-per-click advertising (PPC) prosper in...
Did you know Spotify has launched a brand-new feature that helps you create the perfect vibe when getting ready? Whether you are getting ready for a workout, preparing for a...
A product description supplies a crucial preview of what customers can expect from your product or service. Will it meet their needs? Does it address particular pain points? Will it...
Propelled by the rise of digital commerce and media, it’s clear that direct-to-consumer (DTC) is going to represent significant business opportunities for brands. It is no wonder that over a...
Since the start of the global pandemic, the retail e-commerce market has exploded and it shows no signs of stopping. In 2022, global retail e-commerce sales will surpass a whopping...
Along with influencer marketing, KOL marketing has been around for a long time but has gained a lot of attention in the past few years due to the growing demand...
From simple Wii’s Miis and 2D Habbo Hotel characters to AI-driven avatars in the forms of Snapchat- and Metaverse avatars. Over the past decade, a digital transformation has transformed avatars...
As the power of social media continues to grow, influencer marketing has become a popular yet saturated market. Standing out is becoming more difficult. Consumers are now extremely skeptical about...
Growth marketing is the process of using data gained through marketing campaigns and experimentation to drive growth. It usually involves constant tracking and refinement of strategy to make improvements. When...
J.C.Penney partnered with Reverie to offer a skincare advisor and AR try-on capabilities for its shoppers on Thursday, September 8th. The department store launched an AI driven skincare adviser experience,...
When was the last time you checked out customer reviews before purchasing a product on Amazon? Or what about Tripadvisor, have you ever used it to determine whether a hotel...
Contest marketing – one of the best ways to “win” over new users and brand advocates. In the rise of social media, the use of contests, sweepstakes and giveaways have...
Do you and your employees have a clear vision of your core values in the form of a refined business philosophy and mission statement? Better yet, are you and your...
As of 2022, there are approximately 3.96B social media users around the world. That’s more than half of the world population! In the coming years, this number is projected to...
As digital transformation spending is predicted to top $2 trillion dollars by 2023, various businesses and corporations are pouring their investment into digital. Like any other investments, those who don’t...
Search engine optimization is an essential part of online marketing because it helps your business appear prominently in search results and drives more traffic to your website. If you’re new...
What is tech stack? Tech Stack is like a backpack filled with the right technologies to sift through before building a software (usually a mobile application or web). Each technology...
We all know that a successful brand is one that delivers value to its users. The higher your value proposition, the greater the level of customer satisfaction and this is the...
Digital transformation continues to be a key topic for businesses in all industries. An increasing number of organizations are using digital transformation to modernize their operations and prepare for the...
When you’re ready to expand your digital presence and invest in marketing, it can be a little overwhelming. Do you hire an in-house team? Or do you contract with an...
Today’s digital landscape is fast-paced, ever-changing and saturated with content. Your target audience is scattered across various social media channels, online communities, blogs and forums— all waiting to be engaged...
Digital transformation is the process of reimagining business through digital technologies. Companies have been aware of digital transformation for years and have been trying to dig into it. However, in...
From consumer electronics to groceries and everything in between, eCommerce and its the convenience have become a mainstay in society. Where large retailers and big brands once dominated, eCommerce has...
All effective marketing plans begin with a simple objective. These objectives support your marketing strategies. Deciding on a traditional and digital marketing strategy based on your goals isn’t an easy...
It’s essential that any business develops an excellent marketing strategy. Without focus, you can’t accomplish the desired goal or objectives you had set. Marketing efforts need to be thought out....
Using customer relationship management tools can be an asset to any business. Anyone looking to improve sales, customer relationships, and organizing data is the perfect target for a CRM tool....
CRM is a term almost every business owner will come across. It’s a valuable term that can affect how your business operates. Using CRM software will save you time and...
Whether you own an eCommerce store or shop at one yourself, chances are you’ve come face to face with shopping cart abandonment once or twice before. You could have an...
Whether you own an eCommerce store or shop at one yourself, chances are you’ve come face to face with shopping cart abandonment once or twice before. You could have an...
All effective marketing plans begin with a simple objective. SMART Goals are specific measures, actionable, results-oriented, and time-bound. The results are calculated quarterly as well. These goals support your advertising...
It’s essential that any business develops an excellent marketing strategy. Without focus, you can’t accomplish the desired goal or objectives you had set. Failures are based on the plan. Marketing...
Using customer relationship management tools can be an asset to any business. Anyone looking to improve sales, customer relationships, and organizing data is the perfect target for a CRM tool....
CRM is a term almost every business owner will come across. It’s a valuable term that can affect how your business operates. Using CRM software will save you time and...
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