TikTok has recently launched a new keyword research and analysis tool called TikTok Keyword Insights as part of their creative toolset, the TikTok Creative Center. This tool is aimed at helping advertisers discover keywords or phrases that perform well with TikTok ads. By using TikTok Keyword Insights, marketers can find lists of trending keywords that may appear in audio, text overlays, or ad captions.
As you can see from the screenshot above, just enter any keyword in the search bar, and you can start collecting relevant data. You can also narrow down your search results by region, industry, advertising objective, keyword type, and time frame.
TikTok Keyword Insights allows you to analyze the performance of keywords in the selected timeframe, the average CTR (click-through rate) of TikTok ads that use that keyword.
You can click the Details button at the far right of the search results page to see specific videos that contain that keyword.
TikTok Keyword Insights will also show you how advertisers include keyword phrases in their ad copy, whether in an audio narration, ad text or text overlay, and give insights into the effectiveness of those advertisements.
In addition to keyword analysis, this new tool is also another great way for TikTok advertisers to optimize ad content, edit or add some new content to increase reach and efficiency.