In today’s world, having a website is one of the most important steps toward small businesses’ success. It is the foundation that allows you to build your online presence and grow your business even in times of economic uncertainty.
An effective website is one that generates regular traffic and converts visitors into customers. Therefore, increasing website traffic equates to increasing the number of potential customers. So if you don’t see enough traffic to your website, the following strategies will help you see an improvement in the number of visitors to your site in no time.
1. Invest in building website content
Good and relevant content makes it easier for search engines to understand what your website is about and for users to find it when they search for related keywords and phrases. Visitors are more likely to stay on your website longer, which increases the likelihood of conversions, when the content is engaging and high quality.
So what is considered engaging content?
They are pieces of content that are helpful to your potential customers, in a sense that they can help them achieve a goal, solve a pain point or simply entertain them. Your content can involve but is not limited to:
- Product and service education, thorough answers to frequently-asked-questions
- Guides to help customers solve a problem or pain point
- Exclusive content that only you can offer to your customers
The easiest way to deliver content is to have a blog so you can consistently deliver in-depth, well-informed information on your site. Businesses that blog get 55% more traffic to their website than businesses that don’t blog.
Focus your resources on topics that your audience will always find interesting. Over time, these evergreen posts will attract traffic and links, especially if you update them regularly (more on that later). Therefore, create engaging content that focuses on thriving to retain users.
TIPs: It pays to set a schedule to update your blog content regularly to make sure all your information is relevant and up-to-date. For more information on this, check out “The Beginner Guide to Content Marketing in 2023”
2. Maximize Search Engine Optimization (SEO)
All of the aforementioned strategies won’t work if your target audience can’t find you on search engines. Content marketing needs to be coupled with SEO strategies to reach your potential customers.
SEO (Search Engine Optimization) helps your website rank higher in search engine results pages (SERPs) for relevant keywords and phrases. This higher ranking leads to increased visibility and, as a result, more organic traffic to your website. For small businesses, investing in local SEO is a plus in order to reach more local customers.
According to Google, 71% of traffic from Google click on the results on the first page. Therefore, it is extremely important to rank on page 1 of Google
Here are key SEO tips that will help you level up your ranking:
Keyword research – focus on long-tail keywords
People look for content related to their topics of interest by entering words and phrases into search engines, and as you might expect, some terms are searched for more often than others.
For example, you can see that the phrase “how to increase website engagement” only gets about 10 searches per month, while the keyword “how to increase website website” gets 300 searches.
Traffic is likely to increase with search volume. Many extremely popular keywords are also extremely broad and difficult to rank for (for example, “website” has 143,000 searches per month). On the other hand, long tail keywords rank simpler and will drive the most targeted traffic to your website.
TIPs: Keyword research needs ideas and goals. Therefore, you should use research tools such as Keyword Planner, Keyword Surfer, etc. to develop a set of strategies and get to know how to rank high for each keyword.
Put your keywords in important places
The foundation of on-page SEO is optimizing your content so that search engines can recognize its topic and rank it in the appropriate queries. Make sure your target keywords appear in the following places:
- Name tag (Meta title)
- Title 1
- Two or more H2 headings
- The first 100 words
- Alt text and caption of images
- Meta description
TIPs: Place the featured keyword at the beginning of the Meta title, no longer than 60 characters, and mention a benefit or value you can offer to your audience.
Make use of internal links
When creating and publishing content, be sure to add at least 1-3 internal links to other pages on your site to that page to increase traffic to those pages, this will:
- Keep users on your site longer.
- Encourage them to view more pages.
- Allow them to get more value from your site.
- All these actions will improve your ranking and increase traffic to your website.
Speed up page loading on Desktop and Mobile
Have you ever waited for a web page to load for thirty seconds? Now your bounce rate will be quite high if your site takes a long time to load. With improved page experience, speed is now much more important as a ranking criterion.
Make sure that all parts of your pages, including image file sizes, page layout, and the operation of third-party plugins, are as technically optimized as possible. Better yet, the faster your site loads, the longer people stay on it.
Website speed test is evaluated by Google’s PageSpeed Insights tool, which will also make recommendations to improve your Core Web Strength and other factors.
Today, mobile devices get more traffic than desktops, so forcing users to pinch and scroll to navigate your site will drive them away. Even if your website is simple, you still need to make sure it can be viewed easily and conveniently on a wide range of devices, including smaller smartphones.
3. Increase website traffic with social media
Referrals to your website are one of the advantages of social media marketing. Here are some strategies for using these sizable platforms to drive visitors to your website.
Creating high-quality and relevant content is also a way to increase website traffic but hoping that people will find it is not enough. It’s helpful to promote your content on the social media platforms where your audience uses most often. While Google My Business posts can help your site appear in local search results, Twitter is best for quick, concise, and engaging links.
Not only will this help increase traffic to your site, but the more people read your content, the more likely you are to get the previously mentioned backlinks. Here are some social media tips to have under your wings to attract traffic from social media to your website. The last tip is extremely effective, yet not a lot of people and businesses are taking advantage of it.
Make use of viral marketing
In Featured and Why? by Rand Fishkin, he emphasizes the importance of producing “resources” for future target topics as well as potential customers. These amplifiers include:
- Industry information, such as news sources, blogs from famous brands, and social media influencers.
- Influencers outside your area, such as media journalists and social media influencers.
- Customers who use and recommend you, including your brand advocates anf key opinion leaders (KOL), who are clients with large networks and followings.
Use social sharing buttons
This is a simple win for website traffic. With just a few clicks, readers can quickly share the content they are reading with their social networks using social sharing buttons – how to increase organic website traffic to help grow your site sustainably .
If you want to be more specific, you can also look at your social media stats to determine the hours of the day and days of the week when your audience is most active and then share the link to your blog posts at times. Start by looking at the overall average best time, then explore the data to make adjustments.
Post original content on LinkedIn
You should regularly post your own blog article links or written content on LinkedIn, as it is the largest professional social network and valuable publishing platform. This way, you can improve your website traffic, drive more people to your LinkedIn’s company page, and level up your profile in your niche. Furthermore, there is no need to start from scratch; simply reflect on a current issue or reuse previously published material.
Although this strategy is more ideal for B2B business, B2C businesses can benefit from it to network with leaders and influencers in their communities to to build a strong backlink system for your business’s website.
Level up your website, up your business revenue
If you have a website that is up and running, all the strategies mentioned above will help you see an improvement in your site traffic in a short time. If you don’t have a website yet for your business yet, then we need to talk!
You can completely create or optimize your own websites. However, for small to medium-sized businesses with limited resources and time, it is extremely helpful to consult marketing and website experts to help build and maintain a SEO-standard websites and generate good traffic
Do not hesitate, contact Advesa now to create or optimize a website with the best foundation for your business.
