01. When it comes to attracting and retaining customers, retailers can’t treat everyone the same. Every customer wants to feel important and valued. 74% of online consumers get frustrated when content regarding products, services, and promotions presented to them online aren’t relevant to them. Therefore companies must stay curious about their customers, ideally every one of them, in order to provide well-tailored content and suggestions for each customer at every touch point. Personalization, by using data analysis, becomes a crucial strategy in providing value to each customer.

Personalization can be tested through a variety of ways and channels. It can be as simple as emails that contain customer’s names and suggested products and information that are relevant to them. With ID tracking and data analysis, websites can feature an item that a shopper already viewed and suggest relevant products based on previous purchase. Some eCommerce businesses, such as Amazon also generate personalized landing pages that are specific to each user.

02. With high quality of life comes the demand for convenience in all aspects of life. The nature of eating out is moving inside; less consumers are leaving their house to pick up products they need. Instead, they are using digital platforms and third-party apps to interact with and order products. Businesses are able to assist customers at every point in their journey in order to help them pick relevant products and have them delivered right to their doorstep by implementing omnichannel strategies. 

From purchase to pick up or delivery, customer support to order tracking, the easier it is for customers to gain access to the information they need, the better the customer experience and the greater the customer value. Opting into omnichannel offers multiple benefits including improved customer loyalty, enhanced personalization, and better customer data–which in turn boosts brand visibility. Developing a cohesive, comprehensive and strategic digital marketing plan is crucial to ensure a successful omnichannel approach.

03. According to Chain Store Age, 85% of customers prefer a blend of physical and digital channels when interacting with brands. The problem? Every year, 95% of new products fail because of poor packaging and marketing strategies, resulting in failure in engaging with customers both online and offline. Good design that looks good in store and on your digital platforms increases the value of your brand and makes it easier for you to acquire new customers across all channels.

Nutella introduced seven million different versions of Nutella’s graphic identity, each sold on a single bottle. The company used an algorithm to randomly generate the designs and stamped each jar with its own unique code so it could be authenticated by collectors.The campaign ran in Italy and was a huge success, selling out in just one month. Working with a professional design team will ensure that your brand makes a unique impression on your customers.