Propelled by the rise of digital commerce and media, it’s clear that direct-to-consumer (DTC) is going to represent significant business opportunities for brands. It is
Since the start of the global pandemic, the retail e-commerce market has exploded and it shows no signs of stopping. In 2022, global retail e-commerce
Along with influencer marketing, KOL marketing has been around for a long time but has gained a lot of attention in the past few years
From simple Wii’s Miis and 2D Habbo Hotel characters to AI-driven avatars in the forms of Snapchat- and Metaverse avatars. Over the past decade, a
As the power of social media continues to grow, influencer marketing has become a popular yet saturated market. Standing out is becoming more difficult. Consumers
Growth marketing is the process of using data gained through marketing campaigns and experimentation to drive growth. It usually involves constant tracking and refinement of
J.C.Penney partnered with Reverie to offer a skincare advisor and AR try-on capabilities for its shoppers on Thursday, September 8th. The department store launched an
When was the last time you checked out customer reviews before purchasing a product on Amazon? Or what about Tripadvisor, have you ever used it
