Lust & Lauve
Lust & Lauve is a luxury candle company that focuses on cultivating intimate moments through natural soy, paraben free candles. L&L tasked us with building their brand and collections from the ground up - from creating their visual identity, website and launching their first two collections of scented candles.
Consulting & Strategy
Aiming to ambitiously launch multiple candle collections, L&L required a captivating visual identity to help them stand out from a competitive market. Lacking brick-and-mortar locations, L&L has to facilitate their purchasing experience in an online-only capacity. Advesa created a dedicated site that could incentivize and feature its offerings while allowing for a seamless purchasing experience online.
The Digital Opportunity
L&L represents the harmony between craftsmanship and luxury. That high-end offering, however, needed to be matched with powerful storytelling to become equally compelling to the marketing world. This was achieved by embarking on a full-scale conception of their brand identity, product packaging and marketing strategy to capitalize on their unique selling proposition.
Setting the Mood
We captured the essence of the L&L brand in photography and graphic design by associating it with the boldness, modernity, and seduction of a luxurious lifestyle. We used black, grey and white hues with pops of gold to represent the simple yet sophisticated look and feel of L&L.
Clever Design Meets Custom Packaging
Advesa worked closely with L&L to bring its visual identity to life through custom product packaging. Staying true to the ideals of intimacy and simple indulgences that inspired the company’s creation, two collections were conceptualized - Black and White. We created an iconic box that reflects L&L as a revolutionary brand in elegant simplicity and prestige.
Thanks to the new site, packaging, branding and strategy, L&L has seen double-digit increases in engagement and site traffic, with a digital presence optimized for lead conversion and purchase.
“The Advesa team has helped build our brand from the ground up, collaborating with us as we launched two new candle collections and a sleek eCommerce site. They’ve truly helped position us as a serious player in our industry.”
- Jessica Myers, CEO, Lust & Lauve