Paid Social is different from traditional ways of advertising, having a major edge on how ads are displayed. For instance, ads appears as native to the platform, blending in as original content.
In other words, a Paid Social Facebook ad will subtly blend in as original content in a Facebook user post, resulting in a much less disruptive and much more engaging user experience. Recent studies have actually shown they generate over 8 times the engagement (CTR).
Paid social is a very powerful way to raise awareness of your services, thus boosting your sales. However, doing it well takes a lot of time, passion and expertise – aspects we here at Advesa are proven to do.
Paid Social can be a driver for business growth based on these two reasons alone: