Health Reimagined Through a Customer-Centric Web Experience


Wellway is a vitamins and nutritional supplements company built on the promise of delivering Health Canada approved products through exceptional service and education. As a wholesale corporation with over 40,000 returning customers, we were tasked with helping them envision and design the future of eCommerce in the supplements space.

Maple Leaf Bakery




eCommerce (WooCommerce)


Consulting & Strategy

Content Creation

Graphic Design

UX/UI Design

Web Development



Responsive Website

eCommerce Store

The Challenge

Wellway believes that nutritional education and accessible wellness go hand in hand. With a plurality of customer inquiries, delivery orders and a frequently changing catalogue of products, Wellway required a web and mobile application that could scale along with their many offerings.

The Digital Opportunity

Conventional thinking in vitamins and supplements eCommerce has focused on simple product search and price comparison shopping. By analyzing the discovery and purchase journeys of consumers around the world, we were able to create a customer-centric experience which capitalizes on the complex and disparate ways in which these wellness products are discovered, selected, and ultimately purchased.

Digital Opportunity Digital Opportunity

Nutrition At a Glance

Wellway embraces the myriad of nuances in consumer health preferences, and seeks to identify them through an easy-to-use web experience. We designed a smooth navigation of products categorized by the unique health benefits and concerns of customers.

Healthcare Aware

We built a 24/7 online support portal and educational blog site, empowering customers to make informed decisions about the nutritional value of their purchases. In addition, a comprehensive search engine optimization (SEO) was conducted which increased organic site traffic by over 67%.

Healthcare Aware Healthcare Aware
Full Stack Woocommerce Full Stack Woocommerce

Full Stack Woocommerce

One of the general challenges with any eCommerce platform is the flexibility and scalability of the interface. To overcome this, we developed a suite of plugins that enabled Wellway to completely customize every aspect of their site from product features and navigational updates to landing pages and blog layouts.

Client Success

Advesa built and launched a powerfully intuitive website for Wellway. We furthered the experience with a 24/7 online support portal and delivery application to establish human connections with Wellway’s customers. From architectural considerations to granular nuances, usability continues to be one of the key success pillars for the products we design for Wellway.

“Working with Advesa Digital has been an incredible experience. They tackled our business challenges with a full suite of effective web solutions.”

- Richard Warren, Director, Wellway

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