{"id":8447,"date":"2022-09-19T17:55:42","date_gmt":"2022-09-19T17:55:42","guid":{"rendered":"https:\/\/advesa.com\/?p=4515"},"modified":"2023-01-30T23:03:59","modified_gmt":"2023-01-30T23:03:59","slug":"the-rise-of-avatars-in-the-fashion-industry","status":"publish","type":"post","link":"https:\/\/advesa.com\/digital-marketing-insights\/digital-transformation\/the-rise-of-avatars-in-the-fashion-industry\/","title":{"rendered":"The Rise of Avatars in The Fashion Industry"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8447\" class=\"elementor elementor-8447\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fa50663 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fa50663\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d24c95\" data-id=\"5d24c95\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ce9047 elementor-widget elementor-widget-text-editor\" data-id=\"3ce9047\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.1 - 14-12-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">From simple Wii&#8217;s Miis and 2D Habbo Hotel characters to AI-driven avatars in the forms of Snapchat- and Metaverse avatars.<\/span><\/p><p><span style=\"font-weight: 400;\">Over the past decade, a digital transformation has transformed avatars beyond the generic. Avatars have become a digital embodiment of people&#8217;s personalities, which can reflect what they look like, or what they aspire to look like. Early adopters in the fashion industry have already recognized this potential and are taking action. For instance, Ralph Lauren and Gucci recently joined forces with Asia\u2019s biggest<\/span><a href=\"https:\/\/www.wired.com\/story\/what-is-the-metaverse\/\"> <span style=\"font-weight: 400;\">metaverse<\/span><\/a><span style=\"font-weight: 400;\"> Zepeto to reach a wider audience.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Digital figures are becoming more ubiquitous than ever, with its presence greatly felt in the fashion industry. The ongoing digital transformation only drives this advancement forward.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d4e573 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d4e573\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d768d1\" data-id=\"5d768d1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b6570f elementor-widget elementor-widget-image\" data-id=\"9b6570f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.1 - 14-12-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/advesa.com\/wp-content\/uploads\/2022\/09\/960x0.jpeg\" class=\"attachment-large size-large wp-image-10323\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/advesa.com\/wp-content\/uploads\/2022\/09\/960x0.jpeg 959w, https:\/\/advesa.com\/wp-content\/uploads\/2022\/09\/960x0-300x169.jpeg 300w, https:\/\/advesa.com\/wp-content\/uploads\/2022\/09\/960x0-768x432.jpeg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Ralph Lauren x Zepeto Collaboration<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b782517 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b782517\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a8cc64\" data-id=\"7a8cc64\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89b0904 elementor-widget elementor-widget-heading\" data-id=\"89b0904\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.1 - 14-12-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">A digital transformation propelled by a global pandemic<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d19171 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d19171\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ecd08b8\" data-id=\"ecd08b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72cc873 elementor-widget elementor-widget-text-editor\" data-id=\"72cc873\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It is no secret that the Coronavirus pandemic has seriously impacted the fashion industry. Besides having a rotten reputation for overproduction and waste, they also had to deal with worldwide lockdowns and social isolation.<\/span><\/p><p><span style=\"font-weight: 400;\">Throughout this period, designers and fashion brands had a chance to take a step back and re-evaluate their strategies for the future. This inspired some courageous brands to embrace the idea of creating fashion for a brand-new type of audience, the direct-to-avatar economy.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-213970c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"213970c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b87e218\" data-id=\"b87e218\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0767b97 elementor-widget elementor-widget-heading\" data-id=\"0767b97\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Growing demand from a new generation<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7fa58b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7fa58b5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78993f3\" data-id=\"78993f3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48107c8 elementor-widget elementor-widget-text-editor\" data-id=\"48107c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Currently,<\/span><a href=\"https:\/\/dataprot.net\/statistics\/gamer-demographics\/\"> <span style=\"font-weight: 400;\">with over 3 billion active gamers<\/span><\/a><span style=\"font-weight: 400;\">, gaming is the world&#8217;s biggest social platform.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Their character allows them to be how they want to be without the fear of judgment, for example:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Individuals who identify as trans or gender non-conforming can reflect their true selves more accurately. The development and rise of digital avatar help in <\/span><a href=\"https:\/\/cointelegraph.com\/news\/here-s-how-the-metaverse-enables-inclusivity-for-genderqueer-people\"><span style=\"font-weight: 400;\">enabling more self-expression<\/span><\/a><span style=\"font-weight: 400;\"> for people from the LGBTQ+ community. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">People with disabilities can explore unique activities through avatars and interact with others through them.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your avatar can help avoid harassment. For example, it has been found that some women choose male avatars in World of Warcraft to avoid misogyny.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42c9b38 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42c9b38\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-637fb0d\" data-id=\"637fb0d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea661e6 elementor-widget elementor-widget-image\" data-id=\"ea661e6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/advesa.com\/wp-content\/uploads\/2022\/09\/en-21br-rainbowroyale-keyartassets-social-1920x1080-b471d15f9fb7-1024x576.jpeg\" class=\"attachment-large size-large wp-image-10324\" alt=\"avatar in marketing\" loading=\"lazy\" srcset=\"https:\/\/advesa.com\/wp-content\/uploads\/2022\/09\/en-21br-rainbowroyale-keyartassets-social-1920x1080-b471d15f9fb7-1024x576.jpeg 1024w, https:\/\/advesa.com\/wp-content\/uploads\/2022\/09\/en-21br-rainbowroyale-keyartassets-social-1920x1080-b471d15f9fb7-300x169.jpeg 300w, https:\/\/advesa.com\/wp-content\/uploads\/2022\/09\/en-21br-rainbowroyale-keyartassets-social-1920x1080-b471d15f9fb7-768x432.jpeg 768w, https:\/\/advesa.com\/wp-content\/uploads\/2022\/09\/en-21br-rainbowroyale-keyartassets-social-1920x1080-b471d15f9fb7-1536x864.jpeg 1536w, https:\/\/advesa.com\/wp-content\/uploads\/2022\/09\/en-21br-rainbowroyale-keyartassets-social-1920x1080-b471d15f9fb7.jpeg 1920w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Fortnite Rainbow Royale skins<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e5d2a5d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e5d2a5d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1a7d07\" data-id=\"b1a7d07\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db7a5b1 elementor-widget elementor-widget-text-editor\" data-id=\"db7a5b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As gamers have become more comfortable expressing themselves online, their desire to do so has grown as well. In response to this growing desire, Fortnite provided as one of the first games the ability to buy<\/span><a href=\"https:\/\/fortnite.fandom.com\/wiki\/Outfits\"> <span style=\"font-weight: 400;\">skins<\/span><\/a><span style=\"font-weight: 400;\"> so players could customize their avatar. In spite of the fact that the game is free-to-play, in 2021 they generated<\/span><a href=\"https:\/\/www.businessofapps.com\/data\/fortnite-statistics\/\"> <span style=\"font-weight: 400;\">$5.8 billion in revenue<\/span><\/a><span style=\"font-weight: 400;\"> mostly from these microtransactions.<\/span><\/p><p><span style=\"font-weight: 400;\">The growing popularity of clothing in games has prompted fashion brands to get involved. For example, <\/span><a href=\"https:\/\/www.net-a-porter.com\/en-us\/porter\/article-4b3e4cef65228532\/reporter\/news\/animal-crossing\"><span style=\"font-weight: 400;\">Animal Crossing and Net-A-Porter partnered<\/span><\/a><span style=\"font-weight: 400;\"> to create a fashion island where users can dress their avatars in new season designer gear.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f731768 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f731768\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a3862c6\" data-id=\"a3862c6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c772d31 elementor-widget elementor-widget-heading\" data-id=\"c772d31\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Zepeto connects both worlds<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-add369f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"add369f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0acffb8\" data-id=\"0acffb8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b831a9 elementor-widget elementor-widget-image\" data-id=\"5b831a9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"402\" src=\"https:\/\/advesa.com\/wp-content\/uploads\/2022\/09\/Screenshot-2022-02-02-at-12.12.10-1024x643.jpeg\" class=\"attachment-large size-large wp-image-10325\" alt=\"avatar in marketing\" loading=\"lazy\" srcset=\"https:\/\/advesa.com\/wp-content\/uploads\/2022\/09\/Screenshot-2022-02-02-at-12.12.10-1024x643.jpeg 1024w, https:\/\/advesa.com\/wp-content\/uploads\/2022\/09\/Screenshot-2022-02-02-at-12.12.10-300x188.jpeg 300w, https:\/\/advesa.com\/wp-content\/uploads\/2022\/09\/Screenshot-2022-02-02-at-12.12.10-768x482.jpeg 768w, https:\/\/advesa.com\/wp-content\/uploads\/2022\/09\/Screenshot-2022-02-02-at-12.12.10-1536x965.jpeg 1536w, https:\/\/advesa.com\/wp-content\/uploads\/2022\/09\/Screenshot-2022-02-02-at-12.12.10.jpeg 1672w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">The Zepeto platform <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9b098f elementor-widget elementor-widget-text-editor\" data-id=\"b9b098f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Like Fortnite, Zepeto is a free-to-play app for iOS and Android that is like a social network and a metaverse. <\/span><a href=\"https:\/\/fashionunited.com\/news\/business\/bulgari-opens-virtual-world-in-zepeto\/2022090149446\"><span style=\"font-weight: 400;\">Over 320 million registered users<\/span><\/a><span style=\"font-weight: 400;\"> already have the ability to turn selfies into 3-D animated avatars, which allows them to connect, interact, and game with other users.<\/span><\/p><p><span style=\"font-weight: 400;\">They can also buy virtual items or make money by creating and selling their own. This makes them extremely relevant for brands and influencers connected to the fashion industry.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1fe8b6a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1fe8b6a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-847ed05\" data-id=\"847ed05\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cc99de elementor-widget elementor-widget-heading\" data-id=\"3cc99de\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">DressX & Monica Quin\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a9b7cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a9b7cf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c67b33\" data-id=\"7c67b33\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7932837 elementor-widget elementor-widget-text-editor\" data-id=\"7932837\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">DressX is the first digital fashion retailer that has announced a partnership with Zepeto. Together with Monica Louise &#8211; one of the most well-known users in the platform&#8217;s fashion world &#8211; they launched a collection of digital-only wearables through the online metaverse platform.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Monica Louise, a Canadian woman known as Monica Quin, earns her a <\/span><a href=\"https:\/\/www.bbc.com\/news\/business-59558921\"><span style=\"font-weight: 400;\">whopping six-figure salary<\/span><\/a><span style=\"font-weight: 400;\"> by designing and selling digital apparel on Zepeto. She is one of the most well-known users in the platform&#8217;s fashion world.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Zepeto\u2019s users can buy the collection of wearables that Monica and DressX launched with Zepeto&#8217;s currency, called zems. Zems can be purchased with real money, and\u00a0<\/span><span style=\"font-weight: 400;\">creators who sell products receive $106 for every sale worth 5,000 zems.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d9a7170 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d9a7170\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20184be\" data-id=\"20184be\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78c15c7 elementor-widget elementor-widget-heading\" data-id=\"78c15c7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Shine with the brand-new digital Gucci collection<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c0af10d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c0af10d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f092893\" data-id=\"f092893\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d6a7c7 elementor-widget elementor-widget-text-editor\" data-id=\"7d6a7c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With over $8 billion in sales coming from under-35-year-olds, it is no wonder why Gucci is killing it with millennials. According to their estimates, millennials and Gen Z will even spend<\/span> <a href=\"https:\/\/www.businessoffashion.com\/articles\/workplace-talent\/why-now-is-the-right-time-to-apply-for-a-role-in-luxury\/\"><span style=\"font-weight: 400;\">45% of all luxury goods<\/span><\/a><span style=\"font-weight: 400;\"> by 2025.<\/span><\/p><p><span style=\"font-weight: 400;\">To achieve the desired results and create short-term sales and long-term loyalty, Gucci partnered with Zepeto. As part of their collaboration, users are able to buy the virtual collection of 16 fashion items including clothes, handbags, shoes, and accessories through in-app purchases.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f0315c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f0315c0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-90f1855\" data-id=\"90f1855\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08b358c elementor-widget elementor-widget-heading\" data-id=\"08b358c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Engage in Ralph Lauren's themed virtual world\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-22d331c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22d331c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de5f1a8\" data-id=\"de5f1a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-adad5c9 elementor-widget elementor-widget-text-editor\" data-id=\"adad5c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In August 2021 Ralph Lauren announced <\/span><a href=\"https:\/\/corporate.ralphlauren.com\/pr_210825_ZepetoPartnership.html\"><span style=\"font-weight: 400;\">an exclusive partnership<\/span><\/a><span style=\"font-weight: 400;\"> with Zepeto. Together they feature &#8216;The Ralph Lauren x Zepeto collection&#8217;, where users will be able to get their hands on 12 different looks, with over 50 unique items. These items include a mix of vintage Polo, limited edition skateboard, and Ralph Lauren designs and pieces from current summer collections.<\/span><\/p><p><span style=\"font-weight: 400;\">In addition to this exclusive partnership, users will also have access to a Ralph Lauren themed virtual world. This includes digital versions of three iconic brand locations such as the Madison Avenue Flagship and Ralph\u2019s Coffee Shop where they can connect and interact with others.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59f1d59 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59f1d59\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-03f4ec1\" data-id=\"03f4ec1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b53dd56 elementor-widget elementor-widget-text-editor\" data-id=\"b53dd56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">Complete quests to claim Nike products for free\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">As part of the collaboration between Zepeto and Nike, users can complete in-game quests to claim free digital products. People can receive Nike-shirts and Nike wristbands worth 100 zems for free by completing certain quests in a virtual recreation of Hangang Park. This is a simple and effective method to let users engage with Nike in a fun and interactive way.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2875baf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2875baf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2afee33\" data-id=\"2afee33\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ca7299 elementor-widget elementor-widget-heading\" data-id=\"8ca7299\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The future of virtual fashion <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a02a1b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a02a1b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b013a1e\" data-id=\"b013a1e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ed86ed elementor-widget elementor-widget-image\" data-id=\"9ed86ed\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/advesa.com\/wp-content\/uploads\/2022\/09\/4e879f15471f4fa28c4bc62d80c53025-1024x576.png\" class=\"attachment-large size-large wp-image-10326\" alt=\"avatar in marketing\" loading=\"lazy\" srcset=\"https:\/\/advesa.com\/wp-content\/uploads\/2022\/09\/4e879f15471f4fa28c4bc62d80c53025-1024x576.png 1024w, https:\/\/advesa.com\/wp-content\/uploads\/2022\/09\/4e879f15471f4fa28c4bc62d80c53025-300x169.png 300w, https:\/\/advesa.com\/wp-content\/uploads\/2022\/09\/4e879f15471f4fa28c4bc62d80c53025-768x432.png 768w, https:\/\/advesa.com\/wp-content\/uploads\/2022\/09\/4e879f15471f4fa28c4bc62d80c53025.png 1440w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Virtual outfits shopping<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c8d1fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c8d1fc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c108634\" data-id=\"c108634\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9da53c0 elementor-widget elementor-widget-text-editor\" data-id=\"9da53c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Over the last 15 years, simple 2D avatars have evolved into customizable AI avatars. Avatars have become an extension of our personalities, where users can be how they want to be without the fear of judgment.<\/span><\/p><p><span style=\"font-weight: 400;\">Fashion brands are no longer being held hostage to reality. With metaverse platforms like Zepeto, they can reach millions of potential customers. This new direct-to-avatar economy has already proven its power to early adopters like Gucci, Ralph Lauren and Nike.<\/span><\/p><p><span style=\"font-weight: 400;\">This digital revolution can also be beneficial for smaller creators and influencers. The next Coco Chanel might be an 18-year-old who designs and sells digital apparel.<\/span><\/p><p><span style=\"font-weight: 400;\">The future of digital goods has arrived. It is up to brands to decide if they want to fight for their spot in the metaverse or not.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-526a4a0a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"526a4a0a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5c14c049\" data-id=\"5c14c049\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e769584 elementor-widget elementor-widget-heading\" data-id=\"3e769584\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Share:<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-65d6c55b\" data-id=\"65d6c55b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33a841c2 elementor-share-buttons--view-icon elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"33a841c2\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/advesa.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-share-buttons.min.css\">\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>From simple Wii&#8217;s Miis and 2D Habbo Hotel characters to AI-driven avatars in the forms of Snapchat- and Metaverse avatars. Over the past decade, a digital transformation has transformed avatars beyond the generic. Avatars have become a digital embodiment of people&#8217;s personalities, which can reflect what they look like, or what they aspire to look [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[34,52],"tags":[],"_links":{"self":[{"href":"https:\/\/advesa.com\/wp-json\/wp\/v2\/posts\/8447"}],"collection":[{"href":"https:\/\/advesa.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advesa.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advesa.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/advesa.com\/wp-json\/wp\/v2\/comments?post=8447"}],"version-history":[{"count":3,"href":"https:\/\/advesa.com\/wp-json\/wp\/v2\/posts\/8447\/revisions"}],"predecessor-version":[{"id":10329,"href":"https:\/\/advesa.com\/wp-json\/wp\/v2\/posts\/8447\/revisions\/10329"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advesa.com\/wp-json\/wp\/v2\/media\/8557"}],"wp:attachment":[{"href":"https:\/\/advesa.com\/wp-json\/wp\/v2\/media?parent=8447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advesa.com\/wp-json\/wp\/v2\/categories?post=8447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advesa.com\/wp-json\/wp\/v2\/tags?post=8447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}