{"id":8458,"date":"2022-11-09T20:51:09","date_gmt":"2022-11-09T20:51:09","guid":{"rendered":"https:\/\/advesa.com\/?p=4785"},"modified":"2022-11-09T20:51:09","modified_gmt":"2022-11-09T20:51:09","slug":"10-types-of-digital-marketing-to-boost-your-business","status":"publish","type":"post","link":"https:\/\/advesa.com\/digital-marketing-insights\/marketing\/10-types-of-digital-marketing-to-boost-your-business\/","title":{"rendered":"10 Types of Digital Marketing to Boost Your Business"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8458\" class=\"elementor elementor-8458\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-03c63be elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"03c63be\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c3b2bb\" data-id=\"4c3b2bb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fe524c elementor-widget elementor-widget-text-editor\" data-id=\"5fe524c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.1 - 14-12-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">No matter the size of your business, digital marketing has become inevitable when it comes to thriving in the internet era. While some companies rely on traditional forms of advertising, such as print ads, coupon mailers, or even outdoor advertising, businesses that use digital marketing effectively can reach a huge audience for a relatively lower price.<\/span><\/p><p><span style=\"font-weight: 400;\">To help you determine what type of digital marketing will benefit your business the most, this article will guide you through everything you need to know about digital marketing, including their definition and examples.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46e70e0 elementor-widget elementor-widget-spacer\" data-id=\"46e70e0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.1 - 14-12-2022 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6559cfe elementor-widget elementor-widget-text-editor\" data-id=\"6559cfe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><a href=\"#what\">What is digital marketing definition?<\/a><\/li><li><a href=\"#10\">The 10 types of digital marketing that ignite your business growth<\/a><ul><li><a href=\"#1\">1. Search Engine Optimization (SEO) marketing<\/a><\/li><li><a href=\"#2\">2. Pay Per Click (PPC) Marketing<\/a><\/li><li><a href=\"#3\">3. Content Marketing<\/a><\/li><li><a href=\"#4\">4. Contest Marketing<\/a><\/li><li><a href=\"#5\">5. Social Media Marketing<\/a><\/li><li><a href=\"#6\">6. Influencer and KOL Marketing<\/a><\/li><li><a href=\"#7\">7. Email Marketing<\/a><\/li><li><a href=\"#8\">8. Mobile Marketing<\/a><\/li><li><a href=\"#9\">9. Affiliate Marketing<\/a><\/li><li><a href=\"#10\">10. Viral Marketing<\/a><\/li><\/ul><\/li><li><a href=\"#key\">The key to a successful digital marketing campaign<\/a><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0ef1176 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ef1176\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d7c74e9\" data-id=\"d7c74e9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a55272 elementor-widget elementor-widget-menu-anchor\" data-id=\"3a55272\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.1 - 14-12-2022 *\/\nbody.elementor-page .elementor-widget-menu-anchor{margin-bottom:0}<\/style>\t\t<div id=\"what\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fcf8b3 elementor-widget elementor-widget-heading\" data-id=\"3fcf8b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.1 - 14-12-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">What is digital marketing definition?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a879613 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a879613\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3cf3198\" data-id=\"3cf3198\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0d7cbc elementor-widget elementor-widget-text-editor\" data-id=\"f0d7cbc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Digital marketing refers to the promotion of brands and businesses using the internet or other forms of communication to connect with potential customers. <\/span><span style=\"font-weight: 400;\">This includes not only <\/span><a href=\"https:\/\/mailchimp.com\/email-marketing\/\"><span style=\"font-weight: 400;\">email<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/mailchimp.com\/marketing-glossary\/social-media-marketing\/\"><span style=\"font-weight: 400;\">social media<\/span><\/a><span style=\"font-weight: 400;\">, and web-based advertising, but also text and multimedia messages as a marketing channel.<\/span><\/p><p><span style=\"font-weight: 400;\">Digital marketing has become a crucial part of businesses&#8217; marketing plans. In fact, approximately<\/span><a href=\"https:\/\/www.zippia.com\/advice\/small-business-website-statistics\/\"><span style=\"font-weight: 400;\"> 71% of small businesses <\/span><\/a><span style=\"font-weight: 400;\">can be found online and roughly <\/span><a href=\"https:\/\/www.zippia.com\/advice\/small-business-website-statistics\/\"><span style=\"font-weight: 400;\">85% of consumers <\/span><\/a><span style=\"font-weight: 400;\">use the internet to discover and find local businesses.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Unlike traditional marketing methods, digital marketing helps you reach a larger audience and target prospects who are most likely to buy your products and services. The benefits of digital marketing also include cost-effectiveness, the ability to measure success and make marketing changes as needed.<\/span><\/p><p><span style=\"font-weight: 400;\">By implementing the right types of digital marketing, no matter how big or small your business is, you can benefit greatly since it provides an excellent return on investment.\u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26fb156 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26fb156\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f09c493\" data-id=\"f09c493\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-809ef97 elementor-widget elementor-widget-menu-anchor\" data-id=\"809ef97\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"10\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9dad7b elementor-widget elementor-widget-heading\" data-id=\"f9dad7b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The 10 types of digital marketing that ignite your business growth\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a9f2490 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a9f2490\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-277293f\" data-id=\"277293f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afef767 elementor-widget elementor-widget-text-editor\" data-id=\"afef767\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In order to succeed in any of the types of digital marketing, developing a distinctive <\/span><a href=\"https:\/\/advesa.com\/insights\/featured-articles\/what-is-brand-philosophy-and-how-to-develop-one\/\"><span style=\"font-weight: 400;\">brand philosophy<\/span><\/a><span style=\"font-weight: 400;\"> and adhering to it are key. Customers don\u2019t just buy your products and services; they also buy emotions and values.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With that being said, here are the 10 types of digital marketing to boost your business:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b4fba11 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b4fba11\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a0abbaf\" data-id=\"a0abbaf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec55b58 elementor-widget elementor-widget-menu-anchor\" data-id=\"ec55b58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"1\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17176b8 elementor-widget elementor-widget-heading\" data-id=\"17176b8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Search Engine Optimization (SEO) Marketing <br><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d964dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d964dc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-06b9dc2\" data-id=\"06b9dc2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b5d18b0 elementor-widget elementor-widget-image\" data-id=\"b5d18b0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.1 - 14-12-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/advesa.com\/wp-content\/uploads\/2022\/09\/4P2A7713-1-1024x683.jpg\" class=\"attachment-large size-large wp-image-4786\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/advesa.com\/wp-content\/uploads\/2022\/09\/4P2A7713-1-1024x683.jpg 1024w, https:\/\/advesa.com\/wp-content\/uploads\/2022\/09\/4P2A7713-1-300x200.jpg 300w, https:\/\/advesa.com\/wp-content\/uploads\/2022\/09\/4P2A7713-1-768x512.jpg 768w, https:\/\/advesa.com\/wp-content\/uploads\/2022\/09\/4P2A7713-1-1536x1024.jpg 1536w, https:\/\/advesa.com\/wp-content\/uploads\/2022\/09\/4P2A7713-1-2048x1365.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">1st page search engine results for 'best watches for men'<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f95586 elementor-widget elementor-widget-text-editor\" data-id=\"3f95586\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Did you know <\/span><a href=\"https:\/\/advesa.com\/insights\/seo\/seo-matters-how-to-get-started\/\"><span style=\"font-weight: 400;\">Search Engine Optimization or SEO<\/span><\/a><span style=\"font-weight: 400;\"> is considered one of the most effective types of digital marketing for your business? SEO is the process of generating traffic from free, organic, or editorial search results in search engines.<\/span><\/p><p><span style=\"font-weight: 400;\">It aims to improve your website\u2019s position in Google search results pages. <\/span><a href=\"https:\/\/ignitevisibility.com\/google-ctr-by-ranking-position\/\"><span style=\"font-weight: 400;\">According to Visibility<\/span><\/a><span style=\"font-weight: 400;\">, search results that are in the top 3 have a click through rate (CTR) between 29.90% and 43.32%. The 10th position only gets 3.11% of the clicks. Spending time improving your SEO marketing strategy can benefit your business by boosting organic traffic.<\/span><\/p><p><span style=\"font-weight: 400;\">Remember, SEO marketing is a long-term investment that takes 3-6 months to gain traction. Nevertheless, it can reach an <\/span><a href=\"https:\/\/www.websitebuilderexpert.com\/grow-online\/digital-marketing-roi-statistics\/\"><span style=\"font-weight: 400;\">average ROI of 22:1<\/span><\/a><span style=\"font-weight: 400;\"> when implemented strategically.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1fee174 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1fee174\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fefc323\" data-id=\"fefc323\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45dce8c elementor-widget elementor-widget-menu-anchor\" data-id=\"45dce8c\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"2\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66d464a elementor-widget elementor-widget-heading\" data-id=\"66d464a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Pay Per Click (PPC) Marketing<br><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a78054c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a78054c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45dba79\" data-id=\"45dba79\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d250a79 elementor-widget elementor-widget-image\" data-id=\"d250a79\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/advesa.com\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-09-at-1.21.39-PM.png\" title=\"\" alt=\"PPC marketing example\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">PPC search results for 'running shoes'<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae84070 elementor-widget elementor-widget-text-editor\" data-id=\"ae84070\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/advesa.com\/insights\/marketing\/what-is-ppc-7-steps-on-how-to-use-your-advertising-budget-effectively\/\"><span style=\"font-weight: 400;\">Pay-per-click or PPC marketing<\/span><\/a><span style=\"font-weight: 400;\"> refers to the method of driving traffic to your website by paying a fee for each time one of the ads is clicked. PPC can be beneficial to a lot of businesses since <\/span><a href=\"https:\/\/blog.yelp.com\/businesses\/survey-85-of-consumers-use-the-internet-to-find-local-businesses\/\"><span style=\"font-weight: 400;\">85% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> use the internet to research local businesses.<\/span><\/p><p><span style=\"font-weight: 400;\">One of some well-known examples of PPC marketing is Google Ads and Google Shopping. Other mediums include paid ads on Facebook, Twitter ad campaigns, and sponsored messages on LinkedIn.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">One of the businesses that took PPC to a whole new level was <\/span><a href=\"https:\/\/www.businessinsider.com\/snickers-purposely-misspells-its-name-in-ad-2013-5\"><span style=\"font-weight: 400;\">Snickers<\/span><\/a><span style=\"font-weight: 400;\">. While it\u2019s common practice in the PPC world to target misspelled search terms. They generated a list of 25,381 different misspellings for their campaign.<\/span><\/p><p><span style=\"font-weight: 400;\">In just two days, when Snickers reported their amazing results of 558,589 ad impressions, a click-through rate of 1.05%, and 5,874 visitors made their way to the campaigns mini website.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f1ac2f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f1ac2f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13ec80b\" data-id=\"13ec80b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5844fa4 elementor-widget elementor-widget-menu-anchor\" data-id=\"5844fa4\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67fdb22 elementor-widget elementor-widget-heading\" data-id=\"67fdb22\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Content Marketing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc79d3d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc79d3d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ec3ec8\" data-id=\"9ec3ec8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fd7cf8 elementor-widget elementor-widget-text-editor\" data-id=\"1fd7cf8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Content Marketing refers to the type of marketing that focuses on creating and promoting different types of content, to generate leads and sales. The content can be in the form of a blog, social media posts, videos, infographics, podcasts, etc. The diversity and creativity of content is endless, which makes them cater to different groups of people and therefore are more shareable.\u00a0<\/span><\/p><p>Earlier this year, Spotify launches their new feature called <a href=\"https:\/\/advesa.com\/insights\/digital-transformation\/get-dressed-up-with-a-personalized-spotify-playlist\/\">GetReadyWithMusic<\/a>, which generates the perfect playlist for every day outfit from user&#8217;s input.\u00a0<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--bs-body-text-align); background-color: var(--bs-body-bg);\">The content became instantly popular among Spotify users because of the simplicity of the user experience and the personalization it offers.<\/span><\/p><p><span style=\"font-weight: 400;\">If you are interested in igniting a similar strategy as the Spotify&#8217;s new function, take inspiration from our article on how to generate <\/span><a href=\"https:\/\/advesa.com\/insights\/featured-articles\/the-rise-in-user-generated-content-and-the-reason-behind-it\/\"><span style=\"font-weight: 400;\">user-generated content<\/span><\/a><span style=\"font-weight: 400;\"> for your business.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd0f569 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd0f569\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d82bf6\" data-id=\"1d82bf6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-897ecb7 elementor-widget elementor-widget-menu-anchor\" data-id=\"897ecb7\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"4\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17a16b1 elementor-widget elementor-widget-heading\" data-id=\"17a16b1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Contest Marketing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9fb7127 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9fb7127\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f0d444\" data-id=\"9f0d444\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d084c9 elementor-widget elementor-widget-image\" data-id=\"9d084c9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/advesa.com\/wp-content\/uploads\/2022\/11\/contest-marketing-how.png\" title=\"\" alt=\"contest marketing example\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Contest Marketing is just one of many marketing campaigns that a Social Media Manager will facilitate. (www.twitter.com\/LEGO_Group)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c589d9b elementor-widget elementor-widget-text-editor\" data-id=\"c589d9b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/advesa.com\/insights\/marketing\/what-is-contest-marketing-and-how-can-it-work-for-your-brand-2\/\"><span style=\"font-weight: 400;\">Contest marketing<\/span><\/a><span style=\"font-weight: 400;\"> is a marketing strategy that utilizes contests, giveaways, sweepstakes or lotteries to boost brand awareness and reach new potential customers. Whether big or small, contest marketing can enhance a brand&#8217;s message, gain new online engagement, and bring a product&#8217;s message to the forefront of consumers&#8217; social media feeds.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, <\/span><a href=\"https:\/\/www.lego.com\/\"><span style=\"font-weight: 400;\">Lego<\/span><\/a><span style=\"font-weight: 400;\"> hosted a contest that required people to create and submit a custom Lego build. Contest winners will receive exclusive Lego sets, and their winning Lego build will be displayed at the famous Lego House in Denmark<\/span><\/p><p><span style=\"font-weight: 400;\">This campaign works because it directly engages customers with the brand by creating a playground for them to be creative and receive reward and recognition for their work.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f84ed13 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f84ed13\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6adde56\" data-id=\"6adde56\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a28e3a elementor-widget elementor-widget-menu-anchor\" data-id=\"1a28e3a\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"5\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51c14bb elementor-widget elementor-widget-heading\" data-id=\"51c14bb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Social Media Marketing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7450f75 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7450f75\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ee3e68c\" data-id=\"ee3e68c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8bad1af elementor-widget elementor-widget-text-editor\" data-id=\"8bad1af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The importance of social media marketing in digital marketing has become increasingly prominent. More than <\/span><a href=\"https:\/\/www.statista.com\/statistics\/203513\/usage-trands-of-social-media-platforms-in-marketing\/#:~:text=Social%20media%20marketing%20penetration%20in%20the%20U.S.%202013%2D2019&amp;text=In%202017%20it%20was%20calculated,to%2091%20percent%20in%202019.\"><span style=\"font-weight: 400;\">92% of American businesses<\/span><\/a><span style=\"font-weight: 400;\"> adopt social media marketing in their marketing strategy. By promoting your brand on various social media channels, you boost traffic to your website and social media pages, generate leads, and even increase brand awareness.<\/span><\/p><p><span style=\"font-weight: 400;\">Some key channels to use for social media marketing are as follows:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Twitter<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instagram<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">YouTube<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Snapchat<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pinterest<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d197c69 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d197c69\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1505616\" data-id=\"1505616\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-431c6d6 elementor-widget elementor-widget-menu-anchor\" data-id=\"431c6d6\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"6\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f904c50 elementor-widget elementor-widget-heading\" data-id=\"f904c50\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Influencer and KOL Marketing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c16089f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c16089f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d02f2d\" data-id=\"2d02f2d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a10efa9 elementor-widget elementor-widget-text-editor\" data-id=\"a10efa9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Influencer marketing and KOL marketing often get mixed up in consumers\u2019 eyes. Both techniques can be extremely beneficial for your brand. While they both aim at building brand awareness, the main difference is how they establish authenticity.<\/span><\/p><p><a href=\"https:\/\/advesa.com\/insights\/marketing\/key-strategies-for-influencer-marketing\/\"><span style=\"font-weight: 400;\">Influencer marketing<\/span><\/a><span style=\"font-weight: 400;\"> is a strategy where brands partner with social media users to bring awareness and engagement to a product or service that they provide. These can be regular social media users, content creators, and celebrities.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, Dunkin\u2019 Donuts let eight content creators take over their social media on National Donut Day. Dunkin Donuts also provided the unique Snapchat geo-filter to enhance the content so they could encourage their supporters to follow Dunkin\u2019 Donuts on Snapchat and visit the stores for the special offer.\u00a0\u00a0<\/span><\/p><p><a href=\"https:\/\/advesa.com\/insights\/marketing\/kol-marketing-what-it-is-and-why-you-should-know-about-it\/\"><span style=\"font-weight: 400;\">Key-of-leader (KOL) marketing<\/span><\/a><span style=\"font-weight: 400;\">, is a strategy where brands work with people who have the expertise and knowledge on a specific subject that is connected to the product\/service promoted or that is of interest to their target market.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For example, if you are an e-commerce brand selling sportswear, working with a fitness influencer or sports athlete would be more beneficial than partnering with a lawyer.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c10d7dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c10d7dc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0458e2f\" data-id=\"0458e2f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dfbd617 elementor-widget elementor-widget-menu-anchor\" data-id=\"dfbd617\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"7\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cadae2f elementor-widget elementor-widget-heading\" data-id=\"cadae2f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. Email Marketing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f938527 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f938527\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4cfc378\" data-id=\"4cfc378\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e1a4d5 elementor-widget elementor-widget-text-editor\" data-id=\"0e1a4d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Email marketing is a powerful marketing channel that uses email to promote your business&#8217;s products or services. With an impressive <\/span><a href=\"https:\/\/www.websitebuilderexpert.com\/grow-online\/digital-marketing-roi-statistics\/\"><span style=\"font-weight: 400;\">average ROI of 3,600%<\/span><\/a><span style=\"font-weight: 400;\">, email marketing is considered one of the most popular types of digital marketing. You can use it to build brand loyalty, increase brand awareness, and to enhance personalization in messaging your audience.<\/span><\/p><p><span style=\"font-weight: 400;\">For instance, Netflix is aware that <\/span><a href=\"https:\/\/deadline.com\/2020\/08\/more-than-half-of-u-s-households-now-subscribe-to-multiple-streaming-services-study-1203025747\/\"><span style=\"font-weight: 400;\">more than half of US households<\/span><\/a><span style=\"font-weight: 400;\"> subscribe to multiple streaming channels. To get their customers&#8217; attention, Netflix launched a campaign that used personalized lists from upcoming customers that may be interested in based on their watch history. They used personalized content, visuals, and perfected it with persuasive CTAs that enticed users to stop what they were doing and head over to Netflix to check out the new content.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e78c9e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e78c9e3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-056b4cc\" data-id=\"056b4cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a2570e elementor-widget elementor-widget-menu-anchor\" data-id=\"6a2570e\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"8\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a71f2b5 elementor-widget elementor-widget-heading\" data-id=\"a71f2b5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">8. Mobile Marketing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-537c809 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"537c809\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e30a42\" data-id=\"1e30a42\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78ea259 elementor-widget elementor-widget-image\" data-id=\"78ea259\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/advesa.com\/wp-content\/uploads\/2022\/11\/image1_UAxPi0N.jpeg\" title=\"\" alt=\"mobile marketing\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">User scanning a pizza for points on the Domino app<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c586dc elementor-widget elementor-widget-text-editor\" data-id=\"6c586dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Mobile marketing is any advertising activity that promotes products and services via mobile devices, such as tablets and smartphones. In the present day, people use their smartphones more than any other gadget. The average time spent on mobile phones has increased from 2 hours to approximately <\/span><a href=\"https:\/\/www.data.ai\/en\/insights\/market-data\/consumers-in-five-countries-now-spend-more-than-5-hours-a-day-in-apps\/\"><span style=\"font-weight: 400;\">5 hours per day<\/span><\/a><span style=\"font-weight: 400;\">. The widespread use of mobile has made mobile marketing a promising tool that helps businesses cater to more customers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For example, Domino\u2019s Piece of the Pie allowed customers to sign up for their reward program and earn 10 points for scanning any pizza purchase. The fun fact is people were allowed to scan literally any pizza, even if it was not Domino\u2019s. At the moment, for every 60 points collected, participants receive a free pizza from Domino\u2019s.<\/span><\/p><p><span style=\"font-weight: 400;\">This mobile marketing campaign allowed customers to collect points on their mobile Domino app and anticipate rewards for them. The fact that customers should have the app on their phone also creates opportunities for marketers to collect their data and create more personalized ads and notifications directly to their phones.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57a50d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57a50d1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f586108\" data-id=\"f586108\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f192c4 elementor-widget elementor-widget-menu-anchor\" data-id=\"0f192c4\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"9\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c31281 elementor-widget elementor-widget-heading\" data-id=\"0c31281\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">9. Affiliate Marketing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b9cbceb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b9cbceb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e5beaaa\" data-id=\"e5beaaa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c437001 elementor-widget elementor-widget-text-editor\" data-id=\"c437001\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Affiliate marketing is a type of digital marketing where publishers and advertisers earn a commission by promoting a product or service made by another retailer or an advertiser using an affiliate link. This type of marketing uses a reward payment model for every sale made from the link.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Large companies often have programs they promote on their site, such as <\/span><a href=\"https:\/\/affiliate-program.amazon.com\/\"><span style=\"font-weight: 400;\">Amazon Associates<\/span><\/a><span style=\"font-weight: 400;\"> or the <\/span><a href=\"https:\/\/www.shopify.com\/affiliates\"><span style=\"font-weight: 400;\">Shopify Affiliate Program<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fdb4d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fdb4d4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-840a755\" data-id=\"840a755\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e24dc3 elementor-widget elementor-widget-menu-anchor\" data-id=\"5e24dc3\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"10\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f4aca7 elementor-widget elementor-widget-heading\" data-id=\"1f4aca7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">10. Viral Marketing\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ecab27e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ecab27e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d75ad1\" data-id=\"3d75ad1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-292e2d5 elementor-widget elementor-widget-image\" data-id=\"292e2d5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/advesa.com\/wp-content\/uploads\/2022\/11\/ice-bucket-challenge-for-als-rm-1-722x406-1.jpeg\" title=\"\" alt=\"Viral marketing example\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">TV host, Jimmy Fallon doing the Ice Bucket Challenge with his crew<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-613b081 elementor-widget elementor-widget-text-editor\" data-id=\"613b081\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Viral marketing refers to the content that reaches the point where it&#8217;s being shared by the public at large rather than just its target audience. These are the posts and ads that spread incredibly fast through consumers who carry out the campaign through likes, views and\/or shares.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The catch is that creating content with the express purpose of going viral is incredibly difficult to achieve. Less than 1% of content shared on social media are able to achieve viral status. But in case you crack the code, viral marketing offers low costs, a wide reach, and the potential to boost a brand or business.<\/span><\/p><p><span style=\"font-weight: 400;\">One of the examples of viral marketing is the <\/span><a href=\"https:\/\/www.cnbc.com\/2022\/10\/08\/ice-bucket-challenge-new-als-drug-approved-with-funds-raised.html\"><span style=\"font-weight: 400;\">ALS Ice Bucket Challenge<\/span><\/a><span style=\"font-weight: 400;\">. Many celebrities and big personalities agreed to dump a bucket of ice water on their heads to raise awareness of ALS and generate donations.\u00a0<\/span><\/p><p>This challenge went viral because the content is intriguing and inviting with a meaningful intention. Every participant that completes the challenge must nominate a group of other friends to keep it going, increasing the speed of which the campaign is shared and exposed to more audiences.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a6f0fb4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6f0fb4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6788bb7\" data-id=\"6788bb7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06e9968 elementor-widget elementor-widget-menu-anchor\" data-id=\"06e9968\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"key\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c40b9f elementor-widget elementor-widget-heading\" data-id=\"0c40b9f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The key to a successful digital marketing campaign\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ff993cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff993cf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0cd5646\" data-id=\"0cd5646\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8dc1bc7 elementor-widget elementor-widget-text-editor\" data-id=\"8dc1bc7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As the world continues to head towards its digital transformation, the importance of digital marketing will automatically follow. Almost every type of digital marketing discussed in this article is interrelated and dependent on the others. It is best to work with a marketing specialist to seamlessly develop or integrate these marketing types into your existing marketing strategy.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you find this article helpful, don&#8217;t hesitate to check <\/span><a href=\"https:\/\/advesa.com\/insights\/\"><span style=\"font-weight: 400;\">our blogs and articles <\/span><\/a><span style=\"font-weight: 400;\">on how to create a digital transformation in your business so you can thrive in the internet era.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-555b6d24 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"555b6d24\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-58b35e1c\" data-id=\"58b35e1c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3172de8e elementor-widget elementor-widget-heading\" data-id=\"3172de8e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Share:<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-64da8c45\" data-id=\"64da8c45\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fff56b0 elementor-share-buttons--view-icon elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"6fff56b0\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/advesa.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-share-buttons.min.css\">\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>No matter the size of your business, digital marketing has become inevitable when it comes to thriving in the internet era. While some companies rely on traditional forms of advertising, such as print ads, coupon mailers, or even outdoor advertising, businesses that use digital marketing effectively can reach a huge audience for a relatively lower [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8542,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[34,20],"tags":[],"_links":{"self":[{"href":"https:\/\/advesa.com\/wp-json\/wp\/v2\/posts\/8458"}],"collection":[{"href":"https:\/\/advesa.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advesa.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advesa.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/advesa.com\/wp-json\/wp\/v2\/comments?post=8458"}],"version-history":[{"count":0,"href":"https:\/\/advesa.com\/wp-json\/wp\/v2\/posts\/8458\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advesa.com\/wp-json\/wp\/v2\/media\/8542"}],"wp:attachment":[{"href":"https:\/\/advesa.com\/wp-json\/wp\/v2\/media?parent=8458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advesa.com\/wp-json\/wp\/v2\/categories?post=8458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advesa.com\/wp-json\/wp\/v2\/tags?post=8458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}