Food & Alcohol


Food and Alcohol

The food and alcohol industry constantly changes and updates to comply with ever-changing regulations and meet the demands of their consumers. As consumers are making more conscious choices on their food and alcohol intakes, there has been an increasing demand on the transparency of the ingredients, component and nutrient content on the food and alcohol products, along with the rise in demand for organic and health-friendly products. The alcohol industry has also responded to the increasing desire among consumers for no and low alcohol alternatives.

One of the major goals of the food industry is to find an effective methodology to retain and add value to the food and beverages during processing. The processing of foods and alcohol should lead to minimal loss of nutritional value and good marginal profit. Since a lot of fresh ingredients required in most foods and alcohol are perishable, processing to extend their shelf life or identifying several by-products is one of the most effective approaches and challenges.

With the recovery of the hospitality sector, the trade sales are gradually gaining back its momentum, off-drink sales in supermarkets and fine food retail establishments continue to soar. The increase in demand requires more efficient production and innovative marketing strategies to stand out in a saturated and competitive market.

Recent Statistic

Worldwide revenue of the food and drink industry is expected to increase from $506.3 billion this year to $856.9 billion by 2025.

2020 saw a massive shift to online purchasing: a 51.6% year-over-year (YoY) increase for food and 39.3% for beverages.

The market’s largest segment is the segment Wine with a market volume of US$16.31bn in 2022.

Online sales of low to no alcohol beverages increased by 315% between October 2020 and 2021, while “alcoholic options” only increased by 26%.

By 2025, 49% of spending and 24% of volume consumption in the Alcoholic Drinks market will be attributable to out-of-home consumption.

Compared to Millennials, Gen Z made five fewer trips per year to purchase alcohol.


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Digital Transformation In Food and Alcohol Industry

The food and alcohol industry, which involves mass production of perishable products, is always under pressure due to ever-changing regulations and consumer demand. Therefore industry leaders have to constantly look for ways to reduce cost, streamline operations, and increase renovation to keep up with the industry trends. Digital transformation stands out as the optimal solution for these challenges. Consistent data gathering and analysis allows detailed business insights at every step of production and supply chain so businesses can react flexibly to changes.

Before COVID, the focus of the industry was the improvement of overall equipment for better efficiency. Today each company is finding ways to take advantage of the latest technology advancements. The new challenge put forth is the demand for targeted and tailored measures to ensure a seamless adaptation and integration of new technology into the appropriate department and process, and possible future scaling across the organization.

Digitalization in this complex industry requires understanding exactly what must be achieved at every step in order to make the right decisions and prevent risks. Planning and developing a strategic approach to digital transformation is crucial to ensuring effective implementation and realizing targeted impacts. The right partner can help you identify the right initiatives and bridge your eCommerce gap.

01. When it comes to attracting and retaining customers, retailers can’t treat everyone the same. Every customer wants to feel important and valued. 74% of online consumers get frustrated when content regarding products, services, and promotions presented to them online aren’t relevant to them. Therefore companies must stay curious about their customers, ideally every one of them, in order to provide well-tailored content and suggestions for each customer at every touch point. Personalization, by using data analysis, becomes a crucial strategy in providing value to each customer.

Personalization can be tested through a variety of ways and channels. It can be as simple as emails that contain customer’s names and suggested products and information that are relevant to them. With ID tracking and data analysis, websites can feature an item that a shopper already viewed and suggest relevant products based on previous purchase. Some eCommerce businesses, such as Amazon also generate personalized landing pages that are specific to each user.

Connect with us to learn how we can transform your business

02. With high quality of life comes the demand for convenience in all aspects of life. The nature of eating out is moving inside; less consumers are leaving their house to pick up products they need. Instead, they are using digital platforms and third-party apps to interact with and order products. Businesses are able to assist customers at every point in their journey in order to help them pick relevant products and have them delivered right to their doorstep by implementing omnichannel strategies. 

From purchase to pick up or delivery, customer support to order tracking, the easier it is for customers to gain access to the information they need, the better the customer experience and the greater the customer value. Opting into omnichannel offers multiple benefits including improved customer loyalty, enhanced personalization, and better customer data–which in turn boosts brand visibility. Developing a cohesive, comprehensive and strategic digital marketing plan is crucial to ensure a successful omnichannel approach.

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03. According to Chain Store Age, 85% of customers prefer a blend of physical and digital channels when interacting with brands. The problem? Every year, 95% of new products fail because of poor packaging and marketing strategies, resulting in failure in engaging with customers both online and offline. Good design that looks good in store and on your digital platforms increases the value of your brand and makes it easier for you to acquire new customers across all channels.

Nutella introduced seven million different versions of Nutella’s graphic identity, each sold on a single bottle. The company used an algorithm to randomly generate the designs and stamped each jar with its own unique code so it could be authenticated by collectors.The campaign ran in Italy and was a huge success, selling out in just one month. Working with a professional design team will ensure that your brand makes a unique impression on your customers.

Connect with us to learn how we can transform your business

Digitalization in this complex industry requires understanding exactly what must be achieved at every step in order to make the right decisions and prevent risks. Planning and developing a strategic approach to digital transformation is crucial to ensuring effective implementation and realizing targeted impacts.

How we can help your business

Our aim is to combine smart design thinking and innovative use of technology to create a compelling digital experience for your business and users on every platform.


Brand and Identity

We create cohesive and engaging branding elements that best represent your business.


Web Design and Development

We build responsive websites that work just as good as they look.


UX/UI Design

We design and optimize products for enhanced accessibility and usability.


Video Production

We produce engaging video content that increase understanding of your products/services.


Marketing Automation

We build automated systems that strategically target customers across multiple channels.


Social Media Management

We develop strategies and create content that are tailored for your audiences.

Many different paths lead to digital transformation and each organization’s journey will be unique. Our services covers many more areas. Connect with us on how we can digitally transform your business.
Stepping up innovation through digital transformation has become a top priority for top leading companies in this ever changing digital age.



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