01. When it comes to attracting and retaining customers, retailers can’t treat everyone the same. Every customer wants to feel important and valued. 74% of online consumers get frustrated when content regarding products, services, and promotions presented to them online aren’t relevant to them. Therefore companies must stay curious about their customers, ideally every one of them, in order to provide well-tailored content and suggestions for each customer at every touch point. Personalization, by using data analysis, becomes a crucial strategy in providing value to each customer.
Personalization can be tested through a variety of ways and channels. It can be as simple as emails that contain customer’s names and suggested products and information that are relevant to them. With ID tracking and data analysis, websites can feature an item that a shopper already viewed and suggest relevant products based on previous purchase. Some eCommerce businesses, such as Amazon also generate personalized landing pages that are specific to each user.
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