Home and Garden


Home and Garden

The home and garden industry is an enormous market with a particular affinity to change. In the last decade, there has been a significant shift toward sustainable, eco-friendly and smart products. From indoor and outdoor furniture to lighting and plumbing, a variety of manufacturers and merchants continue to adapt their businesses accordingly to meet current demand.

According to Technavio Research, the home and garden B2C e-commerce market is experiencing a rapid expansion, which is predicted to increase from $101.65 billion in 2020 to 2024, growing at a CAGR of almost 9% over that period. The surge is primarily due to the growing proliferation of smartphones and internet access, as well as retailers providing simple return policies, product comparisons, and cash on delivery.

The huge demand for interior design, home and garden products, and customization, as well as the tendency for consumers to shop online appear likely to continue, providing manufacturers with significant opportunities.

Recent Statistic

Order volume for home and garden industry brands increased 55% in April 2020.

According to garden industry statistics, 67% of new gardeners were influenced to start because of the pandemic.

The top sources for gardening-related information were garden websites (44%), their family (40%), and experts at local garden centers or hardware stores (37%).

Online furniture sales are growing at a rate of 11.9% and set to reach a market value of $294 billion by the end of 2022

80% of shoppers are more likely to buy from a brand that offers a personalized experience


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Digital Transformation In Home and Garden Industry

Digital transformation is impacting every industry. The home and garden sector is no exception. The rise of social media, the millennial generation, and other digital trends have made this market more dynamic than ever before.

The millennial generation has had a huge impact on the home and garden industry. First, members of this generation are more likely to be living in cities, which has led to a rise in the demand for gardening products. Second, members of this generation are more likely to be tech-savvy and shop online.

There are many other trends that have contributed to the rise of digital transformation in this blooming segment. These include the growth of the Internet of Things (IoT), a focus on artificial intelligence (AI), and the shift toward feeling-based marketing.

Digital transformation has also made it easier to buy products — whether that be through an online shop or a mobile app. Consumers can easily make purchases from the comfort of their own homes, ensuring that they don’t miss out on a great deal. Companies that invest in digital transformation will thrive, while those that don’t risk being left behind.

01. With the shift to online shopping away from physical locations, the idea of a catchment area to serve nearby homes goes out of the window. And that means there is no opportunity to build rapport and trust with friendly faces in-store. A digital presence becomes more important than ever for any business, but it’s particularly relevant for those in the home and garden industry. 

With a strong online presence, businesses can market their brand and products to a wider audience and introduce themselves to potential customers who might not be aware of their existence. Building brand awareness can be done through a variety of channels, including social media platforms, websites, video content, and more. Website is a business’s primary digital asset — and it should be a hub for all other digital channels. It should be updated frequently with fresh, interesting content that’s designed to resonate with your target audience and encourage them to take action.

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02. The first half of 2020 was unprecedented for all players in the e-commerce market, with consumer habits turned upside down.  Businesses are investing in new digital technology to become more efficient, build resilience, increase productivity and sustainable growth, and create new high-value jobs in this fast-changing sector. 

Using technology to increase operational efficiency, Panaz, a leading provider of decorative fabrics and wallcoverings for the hospitality, healthcare, workplace, and contract markets, worked with Made Smarter to develop a custom design and digital printing solution. With a single click, the system allows for design customization and ordering. Production times have been drastically shortened, doubling production capability and greatly reducing waste. The company's design specialist can now focus on more complicated design and product range work.


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03. Increasing competition and changes in customer’s shopping habits put a massive emphasis on better leveraging data to serve hyper-personalized ads. Today, AI-powered technology allows better data collection and analysis to produce a variety of ad formats, each tailored to deliver the business goals of every stage of the funnel.

The major challenge for the Home and Garden industry is to calibrate personalized ads that their target audience can identify with. Deep Learning gives Home and Garden businesses an edge over competitors by allowing more precise recommendations, across all buying personas, promo periods, channels, devices. Embracing current and emerging technologies, and the huge potential digitisation offers will help Home and Garden organizations serve their customers better and in turn evolve in such a competitive and fast-changing market.

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It is vital we keep up to speed with the technology trends available in an extremely challenging and competitive market.

How we can help your business

Our aim is to combine smart design thinking and innovative use of technology to create a compelling digital experience for your business and users on every platform.


Web Design and Development

We build responsive websites that work just as good as they look.


Marketing Automation

We build automated systems that strategically target customers across multiple channels.


Social Media Management

We develop strategies and create content that are tailored for your audiences.

Analytics and Insight

We use data to drive personalization and increase growth so you can make timely critical decisions.


Customer and Order Management

We create a seamless approach to ordering products and services and produce processes that work in every aspect of the customer journey.


Live Chat and Customer Engagement Tools

We help you improve customer engagement with AI-powered live chat services.

Many different paths lead to digital transformation and each organization’s journey will be unique. Our services covers many more areas. Connect with us on how we can digitally transform your business.

Stepping up innovation through digital transformation has become a top priority for top leading companies in this ever changing digital age.



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