In the last decade alone, the way we use products and services, the devices that we use, and even our preferences have changed exponentially. The
Marketers and companies that develop the most effective brand philosophy are often seen as magicians. When defined and applied correctly, brand philosophy can prove to
Brand advocacy is a term used to describe actions taken by people who love your brand and continuously support your organization by promoting products and
While social media has evolved into communicative and content-sharing platforms and tools that allow users all over the world to connect, it also provides immense
When was the last time you checked out customer reviews before purchasing a product on Amazon? Or what about Tripadvisor, have you ever used it
As of 2022, there are approximately 3.96B social media users around the world. That’s more than half of the world population! In the coming years,
As digital transformation spending is predicted to top $2 trillion dollars by 2023, various businesses and corporations are pouring their investment into digital. Like any
We all know that a successful brand is one that delivers value to its users. The higher your value proposition, the greater the level of customer
All effective marketing plans begin with a simple objective. These objectives support your marketing strategies. Deciding on a traditional and digital marketing strategy based on
