What Businesses Get Wrong About Digital Marketing

Today’s digital landscape is fast-paced, ever-changing and saturated with content. Your target audience is scattered across various social media channels, online communities, blogs and forums— all waiting to be engaged with relevant and useful information. Not to mention various trends are always appearing. 

So how do you break through the noise and reach your target market? It all starts with an effective digital marketing campaign that aligns directly with your business goals. 

But for many businesses, this can feel like a tricky proposition. After all, it’s not your typical 9-to-5 job where you can simply clock in and check out at the end of the day. Instead, it’s an ongoing process that requires dedication, creativity and imagination to continually produce new content as well as fresh strategies to reach new audiences.

What is Digital Marketing?

Digital marketing is the utilization of various online channels to build, engage and retain your audience. It’s a strategic marketing approach that uses various channels and techniques to drive your company’s goals (i.e. sales, leads, brand awareness). Some of the techniques associated with digital marketing is a social media marketing, search engine optimization, content marketing and mobile marketing

Online marketing is a highly effective way to reach your target audience; however, it’s important to understand that not all digital channels are created equal. In fact, not all digital marketing strategies actually fall under the “digital marketing” umbrella.

Mistakes Businesses Make with Digital Marketing

For those getting started with their digital marketing work, there are a few common pitfalls that can easily derail your efforts. If you’re guilty of any of the following, it’s time to make some changes. 

You’re not creating enough content: From blog posts to webinars to podcasts, there are many types of digital content that can help establish your brand, drive qualified leads, and ultimately increase sales. Unfortunately, not all companies are producing enough content to stay relevant, attract their target audience and truly benefit their business. 

You’re not measuring your success: Although it’s important to create digital content, it’s even more important to measure the success of that content. 

Unfortunately, many companies spend time and money creating content without truly understanding if that content is having a positive impact on their business. Without measuring the success of your digital content, it’s nearly impossible to know if you’re getting a return on your investment. 

You’re not reinvesting in your efforts: Once you’ve built up a nice little nest egg of leads, it’s important to reinvest in those leads. However, for many businesses, this is easier said than done. If you wait too long to reinvest in your efforts, your leads will lose interest in your product or service and move on to something else.

What’s the Problem with Digital Marketing?

A quick Google search will reveal that many companies struggle with digital marketing, often reporting that it’s too time-consuming and costly. If you’re feeling overwhelmed by the sheer amount of digital marketing options out there, you’re certainly not alone. 

There are so many tools, strategies and tactics to choose from— how do you know which ones to focus on? What’s the best way to organize your digital marketing efforts? As you sort through your options, you can expect to run into a few challenges along the way. 

For example, your team may lack the necessary experience and expertise to implement effective digital marketing channels. Alternatively, you may be unclear about your business goals and how digital marketing can help you achieve them. Not knowing answers to these questions will cause problems done the road. 

How to Fix Your Digital Marketing Woes?

One of the best ways to start making progress with your digital marketing tactics is to first identify your challenges. Once you’ve identified your challenges, get creative and think about how you can overcome them. For example, if you’ve got a team that lacks the necessary experience and expertise, you may want to consider hiring a digital marketing agency.

This can be a great way to get your team trained and up to speed on the latest digital marketing strategies. To get a better handle on your business goals and how digital marketing can help you achieve them, conduct some digital marketing goal setting. This can help you clarify your objectives and come up with strategies that can move the needle

Here are a few questions you can ask yourself when setting your digital marketing goals. – What are your company’s core values? What are your company’s strengths? – What are the challenges your customers are facing? – What are the goals of your marketing team? – What are the goals of your sales team. 

Bottom line

As with most things in life, the best way to succeed at digital marketing is to just get started. If you’re guilty of any of the challenges discussed above, take note and get ready to make some adjustments. Remember, no one gets through life without learning a few (or many) lessons along the way. It’s up to you to learn from your mistakes and make the necessary adjustments to succeed where you’ve failed before.

Instead of making mistakes and missing those ever-important marketing goals, Advesa can take the lead for your marketing. We have a full team of marketing efforts that can put your business on the map and have you not worry about the stress of running campaigns. Contact us today to set up a consultation


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